UTM Builder

UTM parameters can be added to links to enrich your Google Analytics data with more details about where traffic came from.

Use this UTM builder to easily add UTM parameters to links before using them in marketing campaigns. It's a great way to track traffic from QR code campaigns in Google Analytics.

Many other analytics providors support UTM parameters (e.g. Fathom Analytics, Plausible)

Required UTM parameters

These parameters are required for Google Analytics

Website URL

Campaign

Used to identify a particular marketing campaign (e.g. black_friday, easter_sale)

Medium

Used to identify which medium is sending traffic (e.g. email, print, social)

Source

Used to identify the source of traffic (e.g. Facebook, LinkedIn, poster_qr, leaflet_qr, newsletter etc)

Optional UTM parameters

Campaign ID

An ID, for exmaple the ID of the ad campaign the link is used in

Term

Used for search adverts to keep track of search terms (e.g. dentist+near+me)

Content

Used for ads that point to the same url, but with different ad contents (e.g. vairant_1)

https://example.com